Advice & Info

answers to questions you didn't even know you had.

The following information is provided for educational purposes in an effort to clarify what can often be a confusing and daunting subject. Some information may contain opinions, and therefore should not be taken as absolute fact. With that said, we believe there are no inaccuracies in what we have written, but should any be found please let us know so that we may correct it immediately.

Types of Websites

  • Brochure - Brochure sites are simply that; a website with photos and information about your business, product or organization and is mostly if not entirely static.
  • Dynamic - Dynamic sites have information stored in a database and the content updates fairly regularly. Dynamic sites can include a Backend Admin so that clients can update website information themselves.
  • Ecommerce - Ecommerce websites are usually Dynamic and allow the client to sell their service or product through their website.

Why do we need a domain name?
A domain name is needed when one is going to build a website. In reality, the address for your website is a string of numbers called an IP Address. It would be awkward if the jingle for Yahoo had to instead sing "". So domain names are a nice friendly way to point to the IP Address of your website. Domain names must be registered with one of the Internet domain authorities, in which they make sure that there are no duplicates. Domain names are registered for a period of 1 to 10 years and must be renewed before expiration. When you register a domain name you have not purchased it forever. The domain name becomes both the 'address' of the site, and can be an essential part of your brand.

Nobody ever visits my website, what do I need to do?
Set aside a marketing budget to promote your website. We can help with web development and online marketing services such as Email Marketing, Search Engine Optimisation, and Pay-Per-Click Advertising (Search-engine Marketing).

What is a Search Engine?
A search engine is a very large scale computer system connected to the Internet. It operates by linking to websites and reading through the available web pages identifying keywords, titles etc. These words are retrieved and stored in large, fast searching indexes. When people refer to Search Engines nowadays, this almost always refers to Google. Search Engine Optimisation and Search Engine Marketing have become an essential marketing tool for online businesses.

What is SEO?
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. SEO can be done by optimising a site's coding, presentation, and structure to a website

How can I accept payment on my website?
You need a merchant account, which normally you get from your bank. The bank will provide information on how to process credit card transactions and tools to do the transaction. If you are unable to set up a merchant account via the banks, there are other alternative such as third party payment providers like Paypal.

I don't want to send emails that get treated as Spam. On the other hand, I know email marketing is an effective tool.
First of all, spam mail is described as sending bulk mail to recipients with whom you've had no prior contact or permission. Bulk Email is when you send the same message to some number of recipients at the same time. And you are right, sending Spam usually impacts the reputation of a company doing business online. We can provide online systems in which you can effectively use bulk email as a marketing tool. It will allow you to keep in touch with your clients and customers, send newsletters, service messages, specials announcement and more. These systems are also an effective database tool to keep in contact with our current clients or generate new business.

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